Peter Boyajian

Experienced Consumer Goods Professional

I'm Peter. I am a CPG sales professional with extensive experience operating within organizations at all stages of growth. I spent nearly a decade working within large-cap multinational companies before making a career shift toward supporting early-stage consumer goods startups. I have led and advised organizations on go-to-market strategy, data analysis, sales organization structure, corporate partnerships, and retail execution.

I look forward to connecting with you. You can reach me via email, through Startup CPG's slack channel, or by reaching out directly on LinkedIn.

Head of Partnerships

Startup CPG is THE global community for emerging brands across all consumer goods categories.

Head of Retail Sales

Heirloom Coffee Roasters is the fastest-growing brand within the Natural Channel, while redefining sustainability in the category.

Angel Investor & Equity Advisor

Investor, advisor, and connector for mission-driven brands delivering innovative solutions to stale categories.

KUJU Coffee

Consultant

Broker Management

Retail Expansion Strategy

Trade Spend Structure