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Peter Boyajian
Experienced Consumer Goods Professional

I'm Peter. I am a CPG sales professional with extensive experience operating within organizations at all stages of growth. I spent nearly a decade working within large-cap multinational companies before making a career shift toward supporting early-stage consumer goods startups. I have led and advised organizations on go-to-market strategy, data analysis, sales organization structure, corporate partnerships, and retail execution.
I look forward to connecting with you. You can reach me via email, through Startup CPG's slack channel, or by reaching out directly on LinkedIn.
Currently working on:

Startup CPG
Head of Partnerships
Startup CPG is THE global community for emerging brands across all consumer goods categories.
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Heirloom Coffee Roasters
Head of Retail Sales
Heirloom Coffee Roasters is the fastest-growing brand within the Natural Channel, while redefining sustainability in the category.
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PB Advisory
Angel Investor & Equity Advisor
Investor, advisor, and connector for mission-driven brands delivering innovative solutions to stale categories.
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Past Clients





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